Edward Feldman
creative operations / strategy / storytelling
editorial photography
authentic moments
editorial photography
The team is the heart and soul of Target. Over the course of two years, we photographed field team members across the country, focusing on natural, organic moments to capture their humanity, drive and enduring commitment.
cross-functional lead • creative strategy • content strategy • photo art direction • vendor management
photography and design
sustainability in action
sustainability in action
Milestones reached along Target's sustainability roadmap were important to share with audiences. From rooftop solar to EV charging stations, a designed approach to photography brought those achievements to life.Illustration design, blending fluid shapes with branded elements, conveyed progress and optimism towards reaching future goals.
cross-functional lead • design direction • content strategy • photo art direction • vendor management
guest experience
brand connection
brand connection
Evergreen moments to Target's holiday assortment amplify the differentiated omnichannel experience customers have shopping at Target.
cross-functional lead • design direction • content strategy • photo art direction • vendor management
visual storytelling
The Projectionist
Lake Street
2021 Year End
King Krule
The Warehouse Project
The Projectionist
A short documentary on the disappearing art of film projection
Lake Street
Reopening a store, rebuilding a community
Target's Year End
Celebrating the team and their accomplishments over the past year
Nowness presents: King Krule
Sunrise, Sunset series directed by Babak Khashnoud of Yours Tru.ly
The Warehouse Project trailer
Pitchfork.TV documentary directed by Babak Khashnoud of Yours Tru.ly
I've spent a career crafting stories. As a storyteller, I apply strategic insights to develop multi-platform experiences that resonate. I'm continuously driving innovation to deliver work that informs, inspires and connects with audiences. Through collaboration and inspiration, I lead and mentor teams, empowering them to explore new pathways to storytelling.In creative operations, my technical expertise, problem-solving and strategic mindset drives creative excellence. I've designed state of the art content studios, managed teams of multi-disciplinary artists and implemented operational efficiencies to provide the support creative teams need to deliver best-in-class work.